2012 session details coming soon!
Day 1 – Sunday, October 2 2011
2011 Seminars
Retail Benchmarks in Tea
Day 1 (8:00 – 10:00am)
Learn the basics of benchmarking your business against others in the tea industry. You'll calculate your ideal daily ticket average, compare
your transactions with other tea retailers, discover typical sales by product category and learn important financial benchmarks of success.
Coffee Industry Panel
Day 1 (8:30 – 10:00am)
Participate in an interactive discussion with industry leaders on issues facing the coffee business today. Topics will include sustainability practices, running a profitable retail business and customer acquisition and retention tactics.
Improving the Café Experience
Day 1 (8:30 – 9:15am)
The café experience is created by décor, layout, ambience, products, menu, staffing and service standards, aroma and audio landscapes. Learn how to create a welcoming and rich atmosphere that will keep your customers coming back.
Coffee Industry Update
Day 1 (9:15 – 10:00am)
Get all the latest facts and figures on the industry from the Coffee Association of Canada. You will hear about pressing issues in the industry, and the latest market trends and innovation in the world of coffee. A must-attend for those who make their living in the coffee industry.
Profitability of Roasting On-site
Day 1 or 2 (10:15 – 11:00am)
Want to increase your reputation as a premium retailer while building a new revenue stream? On-site roasting can differ you from your competition and be a new source of revenue for your shop. Learn what you'll need to get set up as a roasterie and how to position yourself against your competition.
Breaking from the pack with desserts and baked goods
Day 1 (10:15 – 11:00am)
Learn how to utilize dessert and baked goods alongside your coffee and tea offerings to “break from the pack” and stand out from your competition. You will get ideas on how to celebrate your café’s individuality and cost effective ways to differentiate your café in order to take back your neighbourhood niche market.
Tea Industry Update
Day 1 (10:15 – 11:00am)
What's new in the world of tea? The Canadian Tea Association will give an update on the latest in the tea world, whether it's published statistics, emerging consumer trends, or products and techniques that can enhance your tea offering.
Brewing Profits
Day 1 (11:15 – 12:00pm)
What's involved in making a profitable cup of coffee? Everything from bean selection to brewing technique to equipment plays an important role in brewing a great cup of coffee consistently and within an economic model that appeals to both you and your customers.
Zen and the Art of Coffee Machine Maintenance
Day 1 (11:15 – 12:00pm)
Much more machine maintenance than Zen here actually. But you'll learn how to properly maintain your coffee equipment to ensure consistently excellent results and keep operating costs and downtime to a minimum. There's something Zen about that, isn't there?
2011 Workshops
Coffee Cupping Basics
Day 1 (8:00 – 10:00am)
In this interactive workshop, you'll learn the history and origins of coffee in addition to a hands-on introduction to coffee-tasting. You will be expertly guided through the wide taste spectrum of today's specialty coffee offerings to enhance your understanding and appreciation of the world of coffee.
Open Brew Technique
Day 1 (10:15 – 11:00am)
Open brew coffee is sweeping the industry as people realize the wonderful coffee experiences of single-cup brewing. Learn the technique and technical aspects of brewing drip coffee. Be on the cutting edge of the latest trend in the coffee world.
Workshop: Blending New Profits
Day 1 (11:15 – 12:00pm)
The growing popularity of smoothies has created an excellent revenue source for many retailers. In this workshop you will discover new flavour combinations and specialty drinks to indulge your customers and keep them coming back for more.
Day 2 – Monday, October 3 2011
2011 Seminars
Business Roundtable
Day 2 (8:15 – 10:00am)
This interactive session with industry experts is sure to give you ideas on how to leverage some of their vast experience and ideas into improving your business. Don't miss this chance to ask questions of and listen to leading industry professionals.
Profitability of Roasting On-site
Day 2 (10:15 – 11:00am)
Want to increase your reputation as a premium retailer while building a new revenue stream? On-site roasting can differ you from your competition and be a new source of revenue for your shop. Learn what you'll need to get set up as a roasterie and how to position yourself against your competition.
Introduction to Chinese Tea Cupping
Day 2 (10:15 – 11:00am)
Join us for this fascinating informational tea session on Chinese tea legends, cultivation and cupping techniques. You will experience the sensation of appreciating the art of the Chinese tea ceremony, while gaining background knowledge about the customs and traditions of this unique culture and tea producing nation.
Chai Something New
Day 2 (10:15 – 11:00am)
Learn about this tremendously popular beverage, including the history, preparation,
variations and how you can incorporate chai into your product offering.
Sustainability
Day 2 (11:15 – 12:00pm)
Many high-end coffee consumers are concerned with the effect their everyday decisions have on the planet. Learn how you can run a sustainable operation, offer your customers coffee produced in a sustainable manner, and communicate your credibility to this growing market segment.
More than Just Milk
Day 2 (11:15 – 12:00pm)
Dairy products are essential to any foodservice establishment, but dairy is also an often underutilized category brimming with unrealized potential. It's much more than just milk and cream at the condiment station. Learn about specialty dairy beverages, desserts and other products that can be a new profit centre for your foodservice operation.
Coffee Lovers Guide to Loose Leaf Teas
Day 2 (11:15 – 12:00pm)
Learn how to differentiate between the two tea species, evaluate cup characters and price your teas competitively. In this session, you will learn all that you wanted to know about loose leaf tea but was too embarrassed to ask anyone.
2011 Workshops
Advanced Coffee Cupping
Day 2 (8:15 – 10:00am)
Many factors can affect the taste of coffee. In this advanced workshop you will put your taste buds to the test. You will learn to train your palate to discern between differences in bean-processing techniques.
Winning Cocktails
Day 2 (8:15 – 10:00am)
Coffee and tea cocktails are something café owners and restaurateurs alike should consider. Take advantage of this new trend and resulting revenue opportunity to build your bottom line. In this workshop, you'll learn how to make profitable syrup-based cocktails your customers are sure to enjoy.








